Today unemployment, in the executive ranks, is at an all time low. Employees are not looking at job boards and passive emails are not going to make candidates move. We have just finished a high level search for an Architectural Engineering firm and made presentations to over 600 candidates to complete the search. The reason that hiring authorities and executive recruiters are taking so long to complete searches today, is that they are using automated tools (Linkedin) to source and communicate (email) with candidates. In times like these, it is important to understand the client or company’s value proposition and actually call potential candidates on the phone, presenting opportunities, asking lots of questions and fending objections. This was actually the reciting model 35 years ago, when fax machines were just getting popular. Today digital methods are not working and advertising is overwhelming with so much Internet traffic. Hence, recruiters and hiring authorities have to deploy a more personal and engaging recruitment process today, to larger passive candidate pools.